The London Olympics are 7 hours away and Twitter will be at the center of it. From the official media channels to normal people, every triumph, defeat or important event during the Olympics is expected to be tweeted to millions in a near real time fashion. From a communications standpoint, Twitter is literally set to become the most important component of the games of XXX Olympiad.
Marc Andreessen’s famous post “Why Software is Eating the World” has never been more true. In only four years, Twitter has drastically changed the way the world publishes and consumes information related to the Olympics. We can expect entire events being narrated real time via Tweets and consumed in areas of the world inaccessible to the official media channels. In that sense, Twitter will make the Olympic spirit even more global and facilitate the exchange of news and passionate opinions between people from different races, economic backgrounds, religions, political standpoints at a scale we’ve never seen before.
Similarly, I believe the London Olympics are destined to influence part of Twitter’s future. From a communication flow and technology standpoint, Twitter is about to see an unparalleled phenomenon: 21 days of sustained global traffic spikes. Twitter wasn’t nearly as globally adopted during the Beijing Olympics as it is today and recent events such as the Arab Spring that has seen a lot of attention in the Tweetsphere has been of a shorter duration, geographically and demographically focused and of a lesser scale than the 2012 games.
It’s hard to imagine another technology that could be so pivotal to a global phenomenon like the Olympics. Without exaggerating, we can say that the games of the XXX Olympiad wouldn’t be the same without Twitter and the, still young software company, is about the witness the influence of its technology at a complete different scale.
Let the Tweetgames begin!