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Technologies That Will Redefine the Enterprise: Virtual and Augmented Reality


This is the second article of a series attempting to evaluate technologies that lead the next wave of innovation in enteroprise software. The list is based on a recent article published an article on ReadWrite about trends that are destined to change the future of enterprise software. The article includes 14 trends that we consider relevant consider its maturity in the industry.

  • enterprise hardware
  • the industrial Internet of Things
  • applications powered by the blockchain
  • proactive analytics
  • 3D printing
  • enterprise marketplaces
  • domain-specific data science
  • augmented reality in industrial settings
  • mainstream machine learning
  • drone platforms
  • next-generation cybersecurity
  • platforms for microservices
  • the Docker ecosystem
  • new application-development platforms for the enterprise

Today we would like two revolutionary movements that are typically not associated with enterprise software: virtual and augmented reality

Virtual and Augmented Reality in Enterprise Settings

Virtual and augmented reality are called to dominate the next wave of innovation in user experience technologies. While virtual and augmented reality technologies are typically associated with consumer centric solutions such as gaming, they can have a profound impact in the next generation of enterprise software solutions. In that sense, is not surprising that platforms like Windows Holographic or Facebook’s Oculus are already being pilot in several vertical solutions.

From the capability standpoint, modern virtual and augmented reality solutions offers new possibility to create, interact and visualize objects and data in brand new user experiences.

Virtual vs. Augmented Reality

Virtual reality puts you entirely in a computer-generated world. You’re cut off from reality inside a virtual reality device. Players like Facebook’s Oculus and the HTC Vive, which uses technology from game tech company Valve, are some of the main players in the space.

Augmented reality superimposes digital information over the real world. You usually experience it in the form of glasses that let most of the real world in, but then beam some images into your eyeballs so they appear to be floating in space. Leaders here include Microsoft’s HoloLens, and the mysterious startup Magic Leap, which received a $542 million investment led by Google last year.

5 Industries Likely to Rapidly Embrace Virtual and Augmented Reality Technologies


Augmented and virtual reality technologies can completely disrupt the classroom experience in education institutions. In that sense, we can envision students experimenting a specific lessons in a virtual world in which they can conduct exercises and see and experiment with the result. Additionally, these type of technologies opens new possibilities to interact with data and collaborate with professors and students.


Constructions is one of those industries in which there is a large gap between the creation and the final result. While architects and engineers use computer systems such as AutoCAD to create specific construction plans the materialization of those designs takes place at the construction site involving dozens of companies which communicate exchanging paper. Virtual and augmented reality opens new horizons to bring the creation of architects and engineers closer to the physical world. Additionally, it offers new ways for companies to collaborate at a job site seeing the direct impact of their work.

Public Safety

Police, firefighters and other public safety institutions operate on high-risk environments depending on real time access to critical information. Augmented reality technologies offers the foundation to allow public safety operatives to interact with information in the context of a real world environment while providing new ways to collaborate with other individuals involved in public safety operation.


Sports, medical, military, defense, etc are just some of the industries that rely on continuous training to simulate real time conditions. In those environments, the creation of training models is a long an expensive exercise and one in which mistakes can have critical consequences. Using virtual and augmented reality technologies will drastically simplify the authoring of training exercises that simulate real time conditions and allow students practice and evaluate different situations without any major risk. Additionally, these type of platforms provides new ways to evaluate the performances of industry professionals and identify mechanisms to improve their results.


Virtual and augmented reality platforms have the opportunity to change the in-store experience and provide new digital models for consumers to interact with retailers. Today, there is a marked difference between the ecommerce-digital and in-store experience to shopping. Virtual and augmented reality technologies can help to bridge that gap that creating digital environments that resemble n-store experiences in which users need to try or interact with different items while also having access to complementary information that can improve their shopping experience.

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Posted by on September 3, 2015 in Uncategorized


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